Joyalukkas kick starts mega expansion plan – Launch 2nd outlet in Bangalore

Bangalore, 17th April 2015 – Leading jewellery retail chain, Joyalukkas today opened its second store in Bangalore. The store at Jayanagar was inaugurated by Mr. Ramlinga Reddy, Minister for transport, Govt of Karnataka. The MD and Chairman of the company, Mr. Joy Alukkas was also present for the inauguration of the showroom.

“This financial year we are committing ourselves to rapid expansion across India, GCC and a couple of new countries. This compliments my vision to make the brand accessible and available to every jewellery lover in the world,” said Joy Alukkas, Chairman & MD, Joyalukkas Group. “Our plan for Joyalukkas Jewellery in this financial year (2015-2016) includes strengthening our presence across various parts of India and opening our showrooms in cities and towns that we feel is ready for the Joyalukkas experience. We are commencing this mega plan with this new showroom in Bengaluru’’ he added

The Jayanagar store of the brand is located on the 11th main and this showroom offers ample parking space and very convenient shopping space. The showroom will feature over One Million dazzling collections and exquisite designs in GOLD, diamond, precious stones, platinum and pearl. The collections will be a mix of traditional, ethno contemporary and international designs that have won the hearts and following of customers around the world.

Joyalukkas jewellery is currently a 100 plus showroom chain network spread across 10 countries around the world. The brand which is one of the world’s largest jewellery retail chains is a part of a multi-billion dollar global conglomerate, which has varied business interests. The jewellery retailer currently has a customer base of over 10 million customers worldwide and offers over 1 million choices in all types of jewellery at each of its showroom.

Joyalukkas jewellery has many firsts to its credit and this includes an extensive range of services and schemes that have won the hearts of jewellery shoppers globally. One such initiative which has received a phenomenal response is CPT i.e. Clear Price Tag. CPT ensures jewellery shoppers 100% transperancy in jewellery prices. Other than this ‘Trust’ is an integral part of the Joyalukkas offer which is managed through ensuring assurance and peace of mind to customers on their jewellery purchase. The retail chain manages this through strict adherence to quality 

and internationally accepted standards eg. 100% IGI certified diamonds, BIS Hallmark GOLDjewellery and PGI certified platinum jewellery etc. Joyalukkas, is also the first and only ISO 14001-2006 & ISO 9001-2008 certified jewellery retail chain,

“My vision for our jewellery business is to ‘ornament the world’ and we will manage this by offering customers the best mix of Price, Choice, Convenience and Service” added Joy Alukkas.

Other unique feature of Joyalukkas jewellery includes consumer friendly value added schemes like ‘Easy GOLD schemes, Joyalukkas Golden Rewards Card, 100% buy back guarantee and more.

This international jewellery retail chain is also one of few retail chains to be recognised with many awards and accolades for its exceptional standards in jewellery retailing. Joyalukkas has also been awarded the prestigious ‘Superbrand’ status 5 years in a row in the UAE.

– PAVAN KUMAR B G

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