HERO MOTOCORP RIDES INTO THE FUTURE WITH TWO NEW SCOOTERS – ‘MAESTRO EDGE’ AND ‘DUET’

Bangalore, September 29, 2015

“With the unveiling of the Duet and Maestro Edge today, Hero has entered into the next phase of its exciting journey. It is a step towards the evolution of this iconic brand that has, for many years, personified reliability and efficiency. The introduction of Maestro Edge and Duet ­­­­- developed in-house with our own technology while keeping the global customer in mind – is a significant milestone in our relentless endeavour to become a global mobility powerhouse.”

“These new products are a testimony to our ongoing efforts to create a world class R&D eco-system that will create products from India, for the world. These products, therefore, are not just about Hero – they also represent the New India with its engineering and innovation capabilities! As a world leading two-wheeler manufacturer, we are attuned to what customers most desire, and have thus developed products that will instantly appeal to them. Embodying Hero’s core values, the Maestro Edge and Duet also incorporate all the prerequisites of a champion product, which will enable us to continue with our success story in this highly competitive market. This is just the beginning; we are developing a vibrant range of products, including motorcycles and scooters, that will excite and engage our customers in all our markets.”

Pawan Munjal

Chairman, Managing Director and CEO

Hero MotoCorp Ltd.

Built on a completely new engine and chassis platform, both ‘Maestro Edge’ and ‘Duet’ demonstrate the passion for technology and innovation at Hero. The scooters are making market entry within two years of being showcased at the 2014 Delhi Auto Expo, further reaffirming the company’s strong focus on developing new products that cater to a global audience.

The all-new 110cc Maestro Edge is a premium product making a bold statement with its dynamic design and features. The Maestro Edge boasts of several new features like twin parking lamp, remote fuel lid and seat opening and digi-analogue dashboard. The ‘Maestro Edge’ made its global debut recently in Colombia (named Dash for that market), during the inauguration of Hero’s first overseas manufacturing facility.

The all-new attractive 110cc Duet comes with a metal body, making it sturdy and durable. Designed for a wide spectrum of customers, its array of features provides the rider with convenience like never before for a great riding experience.

Both scooters feature multiple safety and convenience features including the side stand indicator, front luggage box, boot light and throttle position sensor (TPS).

The Maestro Edge will be launched across markets on October 13th with a starting price of Rs. 49,500 (Ex-showroom Delhi) for the LX version and Rs. 50,700 (Ex-showroom Delhi) for the VX version. The market launch of the Duet will follow thereafter.

The largest seller in its segment, Hero’s 100cc Pleasure, designed and uniquely positioned for women and the 110cc Maestro – consistently among the top three scooters in India, are well established in the scooter segment and the company emerged as the largest exporter of scooters in the financial year 2014-15. HMCL’s current scooter capacity is over one million units, and with the introduction of the new scooter models in the portfolio, the company will be aggressively targeting to gain market share in the category.

The exciting new scooter range is an output of HMCL’s efforts to create a robust technology ecosystem for developing world-class products here in India. With the commencement of operations at the Hero Centre of Global Innovation and R&D at Jaipur in Rajasthan by Q3 FY’16, the company is looking at fast-tracking the development of its innovation-led portfolio. The centre will house globally-renowned experts who will be engaged in the development of Hero’s future product line-up.

– MAYURI.V

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