Fortis La Femme celebrates First Anniversary of Amaara The First Public Medical Milk Bank in Bengaluru

  • Over the last year Amaara has successfully collected 307375 ML milk from 70 donor mothers
  • The milk has been delivered to 176 vulnerable new born babies across 31 hospitals in Bengaluru, Karnataka
  • In India prematurity and low birth weight are the biggest contributors of neonatal/infant mortality
  • Recent government surveys show prematurity is one of the 10 most common causes of mortality in all age groups



Bengaluru, 30th October 2018: Fortis La Femme (hospital for women & children), Richmond Road in association with the Breast Milk Foundation (BMF), a non-profit organization within the GNS Foundation, today celebrated the first Anniversary of Bengaluru’s first public Human Milk Bank, ‘’Amaara’’. The centre recognizes that breast milk is the best nutritional food source for infants and should be available to babies deprived of mother’s milk.

Amaara is an initiative in line with the World Health Organization (WHO) Millennium Development Goals of reducing Infant Mortality rate. The WHO and the United Nations Children’s Fund (UNICEF) recommend that the best feed for a baby who cannot be breastfed, is milk expressed from own mother or from another healthy mother.

‘’Fortis La Femme, Bengaluru unit is overwhelmed with the successful 1 year completion of Amaara Human Milk Bank after Delhi. The hospital has pioneered a collection system in which a mother can express the milk in the comfort of her home, a carrier from the bank will collect the milk in specialized freezer boxes and transport it to the bank to be sent to a premature baby whenever needed. Amaara strengthens our promise to be a globally respected woman and child care provider known for exemplary clinical & holistic wellness care’’ Mr. Srikant Subudhi, Facility Director- Fortis La Femme, Bengaluru, said.


Dr Ankit Srivastava, Founder- Breast Milk Foundation,said  “I would like to take this opportunity to thank all the Donor  Mothers  who have donated their precious breast milk to the bank and  we are delighted to see Amaara prosper and do a commendable service in helping families in need in Bengaluru. The milk bank is definitely making progress in a year, and we are trying to raise more awareness on mother’s milk and promote it through various channels. We hope to open more such branches extending the love and care of Amaara in the near future

Dr. Raghuram Mallaiah, Director Neonatology, Fortis La Femme & Co-Founder Amaara said, ‘In India prematurity and low birth weight are the biggest contributors of neonatal/infant mortality.  According to recent government surveys prematurity is one of the 10 most common causes of mortality in all age groups. Donor human milk goes a long way in helping save these very vulnerable babies in our society and there by decrease infant mortality’’.

Dr. Sreenath Manikanti, Head Neonatology, Fortis La Femme Bengaluru said, ‘’ For long Bengaluru needed a Public Human Milk Bank to serve many premature babies born in & around the city. Response to Amaara in Bengaluru has been emphatic.  Bengaluru mothers came forward selflessly to donate their excess breast milk to help other babies in need. NNF Karnataka & many of my fellow Neonatologists across the city supported this initiative from Fortis La Femme & started using our Pasteurised Donor Breast Milk for the vulnerable preterm babies in their respective NICUs. So far 31 hospitals have been using our services and 176 preterm babies have been benefited. Demand is steadily growing. Many times we feel bad to refuse requests because of short of breast milk. I request the media to spread the word & motivate many more lactating mothers to come forward to donate any excess breast milk to help these vulnerable premies “.

Dr Suman, Donor Mother on Donating milk said, ‘’ I am a paediatrician and knowing how important Mother’s milk is to the baby made me realise that when I have excess milk I did not want to waste it. I had seen many mothers unable to feed their babies , so when I thought about it I felt that donating my milk will save babies ,which is better way to say that I too care about kids other than to just treat them when they are ill. I wish I could inspire more mothers like me to come forward to donate the liquid gold for the babies in need. I wish milk banks like Amaara can start their services in other cities too’’.

Ms Shwetha Kamath, Recipient Mother on receiving the milk said, “ My babies were premature, triplets delivered at 31 weeks and weighed 1.5 kgs each. I did not have enough breast milk to feed them all and was worried about their nutrition. Amaara milk bank was the God sent angel for me and my babies. They were in NICU for 3 weeks and by the time they were discharged they were healthy enough with the nutrition from donor milk.”

The milk bank’s first Anniversary was supported by the donor and recipients mothers invited by the hospital to salute their willingness of donating milk and saving 176 precious lives along with Ms Spoorthi Vishwas, Actor, Founder & Director Karnataka Women Achievers Awards.







Hebron Avenue, Affordable Luxury Homes in the heart of Bengaluru Under PMAY Scheme

Bangalore: October 4th, 2018: Hebron Properties has launched its flagship affordable luxury homes in the heart of Bengaluru called Hebron Avenue that becomes a part of Prime Minister Awas Yojana (PMAY), a central government’s scheme to provide housing for all by 2022.

Hebron Avenue offers homes at a competitive price as its Hebron’s vision to provide comfortable houses with all amenities. Hebron Avenue is designed to provide an aesthetically looking home close enough to the pulse of the city yet far from the bustle.

Preenand Premachandran, Director & CEO, Hebron Properties, said, “It is a scenario of radical change in the real estate growth and buying a house within the city limits at an affordable cost is a farfetched dream. We have always envisioned providing a residential project for entry level employees with an age group around 25 years. This dream like vision is being sculpted into reality at Hebron Avenue, an apartment project.”

Affordable Luxury

Within the city limits, it is difficult to own a house at an affordable price. In such a scenario, Hebron Avenue offers houses, starting at Rs. 29.99 lakhs. This BDA approved project houses 448 apartments each with 850 sq.ft. built-up area spanned across over 4.08 acres of landscaped greens.

Vineeth Nair, Director & Vice President, Hebron Properties said, “Our approach is to offer all the amenities at affordable price without compromising on construction technology and hence, Hebron Avenue fits in affordable luxury segment.” Every member of buyer’s family can delight in the amenities offered by Hebron at Avenue that includes club house, swimming pool, badminton court, multipurpose playground, multipurpose community hall, cricket pitch, tennis court and gym. It is also ensured that green environs envelop the apartment.

Flourishing Realty at TC Palya

Hebron Avenue is located in TC Palya, a place always in the upper limit of real estate value. Today, the heart of the garden city is shifting towards the East; Whitefield is the new happening place where commerce blends with recreation. Hebron Avenue is strategically located just a short drive from the nerve-centre. Hebron Avenue is located in a rapidly growing TC (Thambu Chetty) Palya, off Ramamurthy Nagar. It is a short drive down Old madras road in Bangalore. The social infrastructure in this region is much advanced with an access to educational institutions and shopping places around. Over two decades, TC Palya has witnessed a massive transformation. It is now a cosmopolitan neighborhood, with mainly IT professionals looking for flats in TC Palya. This location has an excellent connectivity to IT hubs and social infrastructure. There are some of the leading educational institutions such as the Cambridge School and Garden City College making it for the right realty choice.

Located in an Evolving Infrastructure

Hebron Avenue’s proximity to KR Puram’s Hanging Bridge is just 4km by which residents of the property can get easy access to the city. An east–west corridor, which is 19.7 kilometres in length from KR Puram to Goraguntepalya, has been proposed, it is a promising improvement to ease current traffic conditions. Kempegowda International Airport is just 37km away from TC Palya. The nearest Namma Metro is 4km away at Byappanahalli.

The Ease of Buying Under PMAY Scheme

For buyers buying a home in Hebron Avenue, the four criteria mentioned under PMAY scheme are mandatory such as beneficiary’s maximum age to be 70 years, annual income must be between Rs. 3 Lakh and Rs. 6 lakh for (LIG) since Feb 2017, beneficiary should not have an own dwelling unit on the name of any family member in any part of India and an adult female membership is mandatory in the property ownership. “If all the criteria are met, the buyer can avail a subsidy of upto Rs. 2.67 lakh. Since Hebron Avenue is a part of PMAY scheme, the buyer can avail Rs. 2.67 lakhs as a subsidy,” said Shobha P, Senior Manager & ASM-Mortgages, Axis Bank.