Forever 21 brings Vidya Vox, Global YouTube Sensation to Bangalore

~Vidya Vox visits Forever 21 store at Garuda Mall~

Bangalore, November 23, 2017:  Forever 21, one of the most loved international fast fashion brands from Los Angeles, California, and part of Aditya Birla Fashion and Retail Ltd. partners with Vidya Vox, global YouTube phenomenon in India.  The sensational singer inaugurated the new look of Forever 21 at Garuda Mall, Bangalore, today.  Popular for her ingenious mashups, Vidya Vox has been creating successful hybrids by mixing the music of leading global artists and has nearly 300 million views on YouTube with more than 3.5 million subscribers on her Vidya Vox channel.

Forever 21 is the title sponsor of ‘Vidya Vox Kuthu Fire Tour’ which will have Vidya Vox performing live across six cities. She will be performing in Bangalore on 24th November at St. Francis High School, 8^thmain, Koramangala.

Speaking about this initiative, Rahul Jhamb, Brand Head, Forever 21 said, “We are proud to partner with Vidya Vox and Radio Mirchi for ‘Vidya Vox Kuthu Fire Tour’. As an exciting fast-fashion brand from Los Angeles (USA), which has brought new collections in association with budding music stars like Justin Skye, Khaled etc. and music events like Coachella, this association helps us take our consumer engagement a notch higher. Forever 21 is loved worldwide by the young fashionistas, and through this event we provide our consumers with this fantastic opportunity of meeting Vidya Vox in person. Forever 21 believes in providing endearing experiences that resonate with the young audiences and this partnership further reinforces our position as the gen-next brand. At Forever 21, we aspire to make the latest global runway trends accessible to fashion-conscious millennials by introducing new styles every week, thus ensuring that we are the most preferred fashion destination in India”.  

 Vidya Vox, added, “I am super excited to be touring with Forever 21 Mirchi Live. A big shout out to my fans in Bangalore, I look forward meeting you in Delhi and Ahmedabad. I do hope you enjoy my concert. I love you all and thank you for all your love and support so far, I’m truly grateful.”

Marking a new chapter in India’s fashion scene, Forever 21’s store at Garuda Mall, Bangalore houses the latest Holiday Collection. Complementing Forever 21 apparel and accessories, the store will also feature its in-house brands, including 21MEN™, a line of fresh, fast fashion for men; and Forever 21’s lingerie and shoe line. 

Forever 21 hosted an exclusive Meet & Greet with Vidya Vox for the top 10 best dressed customers as well as its digital amplification contest “ Scream Kuthufire “, while the first 200 customers received gift cards worth Rs 500 each. Forever 21 also created a special section called the ‘Happy Queue’ where consumers were entertained with exciting giveaways and games. 

 

 

 

 

–LAHARI.K.B.

Philips Kitchen Appliances with brand ambassador Chef Ranveer Brar Plate up nutritious & delicious food for Bengaluru city

Bengaluru:  Philips India, the brand which has time and again powered Indian kitchens with innovative gadgets, celebrated Healthy Living with brand ambassador and Chef Ranveer Brar at an interactive evening in the city. Famed Zumba instructor Shwetambari Shetty of Cult.Fit, known for her fitness regimes, also graced the evening, and engaged with the Chef and audience on staying fit and not falling prey to poor lifestyle habits. It was an initiative by Philips India to reach out to those who have been a part of an unhealthy lifestyle due to various reasons, for instance hectic schedules at work.

 Celebrity Chef Ranveer Brar whipped up tasty nibbles and healthy juices for everyone using a range of Philips Kitchen appliances – Philips Airfryer, New Viva Collection Masticating Juicer and Mixer Grinder. Focused on delivering nutrition in daily meals, in the prevailing fast paced lifestyle, Philips strives towards making the world healthier and more sustainable through innovation. Their goal is to improve the lives of 3 billion people a year by 2025.

 Talking about the event, Mr. Gulbahar Taurani, Sr Director, Marketing and Business Head Domestic Appliances, Philips, India said, “With lifestyles becoming faster, it’s imperative that our eating habits evolve too. The need for nourishment often takes over the want for delicious dishes we would otherwise choose to have. We at Philips understand what food means to you, we listen to what you have to say, we understand you – the new age consumer who likes to be fit, in-shape, robust and in control of their health. This is why we bring to you products to satisfy your kitchen needs with products that are exactly suited to your need to remain healthy without compromising on taste.”

 Famous for representing Indian food across the globe, Mr. Ranveer Brar, Celeb Chef and Brand Ambassador, Philips Kitchen Appliances said, “I am happy to be associated with Philips ‘Healthy Living Portfolio’ which can make scrumptious food a part of your routine while keeping your health and food nutrition in check. I’ve always believed that eating healthy is essential in this day and age, to keep up with the hectic life all of us lead; therefore my focus has remained on creating delectable treats which are not compromised on nutrition. Philips Kitchen Appliances are the perfect addition to any Kitchen. So bring these kitchen wonders to your home as the season of fried foods and sweets knocks and win your guests and family over”.

 Fitness diva and Zumba expert Shwetambari Shetty was delighted to be a part of the event and commented, “Good food not only nourishes our body but also our soul. A combination of a healthy diet and physical workout helps you feel good overall on most of the days. Philips Kitchen Appliances offer a range of intelligent devices that make working in the kitchen faster and give you the freedom to enjoy food without the guilt. It reflects the years of work and research that Philips has put in the culinary world”.

 The aim of this initiative is to communicate how anyone and everyone, even those strapped for time, can make healthy and nutritious meals, just as regular meals. With Philips India’s most innovative offerings, the task of taking a healthy yet delicious meal becomes a lot easier. Philips Kitchen Appliances range makes cooking a more pleasurable routine while offering food that is tasty and healthy. And they are also the perfect gifts for your loved ones.

   New Airfryer – power packed with Turbostar technology (HD9621): It is a versatile, revolutionary product, pioneered by Philips, powered with Rapid Air technology which makes great tasting fried, baked and grilled food with up to 80% less oil. The new Turbostar technology enables healthy and easy cooking, perfect for people who are juggling with their tight schedules. With no requirement for preheating, the new compact design can still cook up a feast without any of the fat or faff of hot oil. It also offers a free Philips Airfryer app filled with delicious recipes and easy to follow step-by-step cooking instructions. Price: INR 14995/-

     New Viva Collection Masticating Juicer: Steady, slow Juicing with maximum nutrition with this slow juicer, guarantees the release of the nutritional goodness from fruits, vegetables with up to 80% extraction, thus being a great slow juicer for leafy veggies. The QuickClean technology even the micro-sieve of the juicer is easy to clean. The unique design helps in quick and easy assembling of all detachable parts after a cleanup, post juicing. Another pioneering innovation by Philips, this is a distinctive device designed to make a perfectly blended delectable soup in minutes with minimal human intervention. It is a unique combination of a boiler and a blender that perfectly blends and cooks a deliciously healthy soup. This portable device with its jug-like structure is easy to operate and can be used anywhere, anytime! Price: INR 9990/-

 Philips promotes Healthy Living through their Kitchen Appliances, which aim to transform the experience of unhealthy food by making it a guilt free experience for consumers across India.Philips Kitchen Appliances range is dedicated to empowering kitchens and making everyday life simpler.

 

 

 

 

–LAHARI.K.B.

SMART ASIA 2017 Expo & Summit

Event to highlight 3 themes, 3 featured exhibition areas,and over 20 keynotes and panel discussions

Bangalore, November 21, 2017 – Taipei World Trade Center (TWTC), a non-profit Taiwanese government co-sponsored trade promotion organization, today announced the First Edition of ‘Smart Asia 2017—Expo & Summit’, which will be held November 23-25 at the White Orchid Convention Center in Bangalore. The event will connect Taiwan’s expertise in building efficient smart cities with India’s burgeoning Smart Cities Mission. The first edition of the trade show focuses on three main themes: Smart City Solutions, Smart Technology Applications, and City Development Products and Services.

 

The ‘India-Taiwan Smart City Summit’ will be held in parallel to the three-day show from November 23 to 24. Co-organized by TWTC, Advanced Public Transportation Research Center (APTRC), and Intelligent Transportation Society of Taiwan, the Summit will comprise a series of keynote speeches and panel discussions by industry stalwarts across verticals who will deliberate Smart City Cooperation between India and Taiwan. These experts will also address Smart Transportation solutions on the second day of the Summit. The discussions will delve into crucial elements such as challenges and opportunities of ‘Smart Cities Mission’ in India, IoT solutions for smart cities, and city sustainability implementation. We will also explore the ways in which smart transportation will reshape the future of urban living, via the joint efforts of technologically advanced Taiwan companies.  Important speakers for the Summit include Vice President R.T. Tsai of Delta Electronics, Chairperson Chun-Ming Kuo of Taiwan Water Corporation, CEO Raj Cherubal of Chennai Smart City Limited, and Director SK Jason Chang of Advanced Public Transportation Research Center, Taiwan.

 

Promoting the initiative at the Press Conference of SMART ASIA, Mr. Thomas Huang, Executive Director of Exhibition Department of TWTC,expressed his expectations of the event. He also stressed that at a time when India is undergoing large-scale urban development, the show and the India-Taiwan Smart City Summit serve as a platform for government representatives and industry professionals from both India and Taiwan to exchange insights and collaborate toward new partnerships.

 

Fifty world-class Taiwan companies will be showcasing products and services at SMART ASIA 2017 which will help India accelerate the government’s Smart Cities Mission. Key exhibitors include Advantech, ATEN International, Aver Information, MOXA, and QNAP Systems, who also appeared at the press conference to introduce their products. Other renowned exhibitors joining the trade show are CHEM, CTCI, Delta Electronics, FETC International, and YouBike.

 SMART ASIA 2017 Expo & Summit is being organized by the Taipei World Trade Center, a sister organization to the Taiwan External Trade Development Council (TAITRA), and will be held at the White Orchid Convention Center, Bangalore from November 23-25, 2017. The event serves as a catalyst to foster a collaborative relationship between Taiwan and India and to leverage business synergies between the two countries for mutual growth and development.

 

 

 

 

–LAHARI.K.B.

Peter England Mr. India 2017 gets an overwhelming response in Bangalore

The winners of this pageant will represent India at prestigious international pageants including Mr. World and Mister Supranational

 Bangalore, Nov 18, 2017:The excitement and enthusiasm factor just elevated this year with the commencement of the all new edition of Peter EnglandMr. India 2017with its fifth city audition held in Bangalore. The audition witnessed over 100 participants who came from all over the city. The audition was held at Radisson Blu Hotel, Palace Road, Bangalore which came on board as the Hospitality and Venue partner for the auditions.

 The auditions were judged by none other than by Mr India Runner up – Rahul Rajasekharan, Actress – Pranitha Subhash and famous fashion stylist and choreographer – Prasad Bidapa.

 The selected guys will be fast-tracked to the final round of auditions happening in Mumbai on 26th November, 2017. Once the finalists are selected, they will be undergoing rigorous training and grooming sessions by renowned experts from the fashion and entertainment industry. Catch the telecast of the 4 episodes of Peter England Mr. India 2017 on the zoom app and the finale on 14^th December, 2017 only on Zoom TV.

 Recently Rohit Khandelwal, the first Asian from Hyderabad, who started his journey by winning Mr. India 2015 went on to win the Mr. World 2016 pageant last year as well as Jitesh Thakur who went on to win Mister Supranational 2016- 2^nd runner up have grabbed lead roles in mainstream Bollywood movies which are soon to go on floors. We are aiming to have more winners like him in the future who will make our country proud.

 Peter England is happy to associate with Mr India as their title sponsor. The brand has been one of the most preferred brands for the young Indian men, offering versatile fashion at an unmatched value.

 Zeven with the brand philosophy of Live To Play has come on board as the co-powered by sponsor.

Bengaluru Mr India 2017 Finalists:

Name	Age	Height
Sumeet Kumar	20	5’10
Alester D’Souza	24	6’1
Leslie Arockiaraj	25	5’9
Ranvijay Singh	23	6′
Parikshit Singh	26	5’11.5
Biswajit Rout	20	6′.05
Vishal Bhargav Raj	23	6’1.5
Rahul Bajpai	25	6’1
Akash D Prabhu	23	5’9

The next audition of Peter England Mr. India 2017 is happening in Mumbai on 26th November, 2017. You can also click yourself at any Peter England Store using #RoadToMrIndia& Jump the Queue at the Auditions (Subject to T&C on the website).

To apply log on to www.misterindia.net and mail your pictures and profiles to mrindia.times@gmail.com

 

 

 

 

 

–LAHARI.K.B.

Medlife launched #ReverseDiabetes Campaign on the occasion of World Diabetes Day

~Free Diabetes checkups carried out connecting hundreds of people~

Bangalore, 15^th November, 2017: On the eve of World Diabetes Day 2017, free diabetes camps were installed on behalf of Medlife at a popular mall in Koramangla, Bengaluru. This is a part of an effort to raise greater awareness around diabetes prevention, Medlife has launched a campaign called #ReverseDiabetes.

The campaign focuses on helping people identify their individual risk factors for pre-diabetes, as well as the steps they can take to reduce the likelihood of getting Type 2 Diabetes. More than 200 diabetes checkups were conducted, free of charge, by senior doctors and technicians. In case of irregular blood sugar levels, complete prescriptions were provided to the patients by expert diabetes specialists. The campaign was carried out all day long encapsulating a benchmark in the Wellness industry. Senior doctors from reputed hospitals were present at the event and invoked awareness between the masses on how to better manage and prevent the disease.

The event was hosted by Medlife to highlight and educate the people with diabetes. The doctors spoke to the people about daily nutritional food intakes to keep sugar levels at bay and addressed issues to do with Type1-2 Diabetes. With India being the Diabetes Capital of the World, with as many as 50 million people suffering from type-2 diabetes, India has a challenge to face. However, Medlife feels that timely detection and right management can go a long way in helping patients lead a normal life. Un-monitored prevalence of diabetes can result in increased risk of vascular complications like cardiovascular, renal, neural and visual disorders which are related to the duration of the disease.

Charu Gupta, Marketing head at Medlife.com commented,” We celebrated World Diabetes Day yesterday and with this campaign Medlife aims to raise the health awareness as offering screenings, and getting the public in the habit of being screened, is an important part of raising awareness.Our camp saw a great turnout and we were happy that we were successful in raising awareness about this extremely prevalent and less-known disease. We, at Medlife believe that if every Indian becomes aware at an early age about diabetes, we still stand a chance to #ReverseDiabetes.”

“This year’s theme #ReverseDiabetes focuses on diabetes education and prevention, urging all people from patient to healthcare providers and government officials to understand diabetes and take control of the disease” she added.

Medlife is essentially an online medicine delivery platform; it also integrates various other aspects of healthcare onto its platform. It provides a complete healthcare package by bringing doctors, patients, laboratories and pharmacies under one roof, thereby providing an entire healthcare ecosystem to the customer for timely diagnosis and effective treatment. The app is easy and consumer friendly. In fact, customers don’t have to go outside the platform for medical assistance unlike various other products available in the market. At the moment Medlife has 1200 doctor clinics on the platform.

 

 

 

 

 

–LAHARI.K.B.

YKK and Real Madrid Foundation unite to coach underprivileged youth for its CSR program in Bengaluru

Bangalore, Friday 11^th November 2017: YKK is back in India for the third time for its regional Corporate Social Responsibility (CSR) program, the YKK Asia Group Kids Football Clinic(AFKC). Jointly organized by YKK HOLDING ASIA PTE. LTD. (YHA) and YKK INDIA PRIVATE LIMITED, in partnership with Real Madrid Foundation (RMF), this biannual eventaims to use the beautiful gameof football to provide underprivileged children in the region with this unique experience of a lifetime.

The clinic which will be held over 3 days from November 10 to November 12,will see280 local children and 30 local coaches train with professional coaches from Real Madrid Foundation at the FSV Arena in Bangalore. The children were selected from the Surabhi Foundation Trust, Sumangali Seva Ashrama, Need Base India and Kasturi Trust. Coaches from the Real Madrid Foundationwill impart theirworld-class trainingtechniques and methods to the local coaches. This formula willbe replicated with the participating children who will then have afruitfultime in an interactive training session with them.

Known as the “Cycle of Goodness”, YKK’s corporate philosophy states that, “No one prospers without rendering benefit to others.” This same philosophy provided the spirit and motivation for the clinics. According to YHA’s President, Mr. Kosuke Miimi, “This (AKFC) is an integral program that not only values the children, but the community. This event gives opportunities to those who normally have lesser chances at sports and brings the community together to celebrate the love of football.”

“After PM Modi’s visit to Japan last year, both Japan and India’s PMs have decided to make 2017 the year of Japan India Friendship Exchange. Along with the interest of football getting stronger in Bengaluru, this event came timely and will help strengthen Japan’s relationship with India. Besides usingfootball as a bridge to break cultural differences, the children will receive holistic training from RMF coaches to help shape their physical and mental well-being.”Says Consul-General of Japan in Bengaluru, Mr. Takayuki Kitagawa.

 “We have successfully partnered with YHA since 2012 and have had incredible and positive experiences from the Asian countries where the events have been held. Watching the local coaches and children engage and participate in a sport which knows no language or social barriers is the ultimate reward,” notes Mr. Andrés Muntaner Borrajo, Area Manager of Real Madrid and Real Madrid Foundation Campus and Clinics.

 All participating children will receive a custom YKK/RealMadrid Foundation football jersey along with a complete kit which includes a cap, shorts, socks, football boots, a drawstring bag and a certificate of participation. Additionally, YKK will subsequently donate the football equipment used for the event to the participants’ communities following the event. It is hoped that this donation will provide a sense of continuity for the YKK CSR program and encourage children to live a healthy sporting lifestyle.

This year, the AKFC press conference was graced by an esteemed panel of guests including:

1. Mr Kosuke Miimi – President, YKK Holding Asia Pte. Ltd.
   2. Mr Takayuki Kitagawa – Consul-General of Japan in Bengaluru
2. MrAndrésMuntaner Borrajo – Area Manager of Real Madrid and Real Madrid Foundation Campus & Clinics.
   4. Mr Alson Ng – Regional Marketing Manager, YKK Asia Group & Brand Strategy in YKK Holding Asia Pte. Ltd
   5. Mr Ajay Chandorkar – General Manager of GA, HR & Legal, YKK India Private Limited
3. Mr Ramaswamy. V – Accounts & GA Manager, YKK India Private Limited

Schedule:

Coaches Clinic

Date      :10th November, 2017

Venue : FSV Arena, Hennur

Time      : 14:30hrs – 17:30hrs

Address :Hennur – Bagalur Road, Chagalatti Village, JalaHobli, Bengaluru, Karnataka 562149, India

 Kids Clinic (4 sessions)

Date      : 11th & 12th November, 2017

Venue: FSV Arena, Hennur

Time      : AM Session (0830hrs ‐ 1130hrs)

PM Session (13:00hrs ‐ 16:00hrs)

Category: Boys and Girls age 8‐15 years old (Est. 280pax total/70per session)

Address : Hennur – Bagalur Road, Chagalatti Village, JalaHobli, Bengaluru, Karnataka 562149, India

 

 

 

 

–LAHARI.K.B.

The Most Prestigious Male Beauty Pageant is back with an all new season

The winner of Peter England Mr. India 2017 will get to represent India at various International pageants including Mr. World.

 

Bengaluru, Nov 7, 2017:The glamour quotient and oomph factor of Peter England Mr. India 2017 just elevated with the launch of its all new season. The winner will represent the country at the various international pageants including Mr. World and Mister Supranational.

 Recently Rohit Khandelwal, the first Asian from Hyderabad, who started his journey by winning Mr. India 2015 went on to win the Mr. World 2016 pageant this year says :- I am extremely excited to be back with the new season of Peter England Mr. India 2017, which has a whole new look this year with 5 city auditions. It’s exciting to be a part of this journey in finding the perfect representative who is the face of India and a complete package of fitness, confidence, and intelligence. This journey has always been close to my heart and I hope this season we get our Mr. World as well.

 To be eligible for Mr. India 2017 :-

 

Min Height – 5 feet and 7 inches & above

Age – 17 – 27 years (as of 31^st Dec, 2018)

Indian Passport Holder

Single, Unmarried and not Engaged

 

 Peter England is happy to associate with Mr India as their title sponsor. The brand has been one of the most preferred brands for the young Indian men, offering versatile fashion at an unmatched value. Zeven with the brand philosophy of Live To Play has come on board as the co-powered by sponsor. You can also click Yourself at any Peter England Store using #RoadToMrIndia& Jump the Queue at the Auditions (Subject to T&C on the website)

 Rohit Khandelwal, along with an elite fashionable set of panelists and judges will chronicle the journey of the finalists from across the country and judge them on various tasks. The themes will be designed and judged on various parameters ranging from ramp walk, photo shoot, perfect body, communications skills and more.

 The nationwide auditions begin from November 7, 2017, giving the winner the once in a lifetime opportunity to attain a ticket to Mr. World. The auditions will traverse through the length and breadth of the country to bring to you the best from cities like Chandigarh, Delhi, Chennai, Pune and Bangalore that will culminate into the final leg of auditions at Mumbai.

 

	MISS DIVA AUDITION SCHEDULE
MONTH	Date	Day	City	Venue
NOVEMBER	7th	Tuesday	Chandigarh	Golden Tulip
NOVEMBER	9th	Thursday	Delhi	Roseatee
NOVEMBER	14th	Tuesday	Chennai	The Grand
NOVEMBER	17th	Friday	Pune	Radisson Blu
NOVEMBER	18th	Sunday	Bangalore	Radisson Blu
NOVEMBER	26th	Sunday	Mumbai

 

 

 

 

 

–LAHARI.K.B.

Vivo Launches its First Ever Experience Center in India

• Reinforces commitment to enhance consumer experience
• Kannada film actress, Sruthi Hariharan inaugurated Vivo’s first experience center

Bengaluru, 3^rd November, 2017: Marking another important milestone in Vivo’s India journey, the premium global smartphone brand, today announced the opening of its first ever offline Experience Center in Bengaluru. Sruthi Hariharan, a popular name from the Kannada film industry was present at the grand opening of the Experience Center along with the VIVO management in the heart of this bustling city.

Spread across 3600 sq. ft. with two floors, the Experience Center is located at Brigade Road, one of the most popular high-street retail hub and business district of the city. Both the floors of the Experience Center have retail community zones that provide customers access to the entire range of Y and V series of Vivo smartphones. The maiden Experience Center will offer customers an opportunity to gain first-hand experience of the entire portfolio of Vivo products in an engaging and stimulating environment.

 

Commenting on the occasion, Mr. Kenny Zeng, Chief Marketing Officer, Vivo India said, The launch of our first Experience Center in India demonstrates our commitment to create compelling and immersive opportunities for our customers to experience our products before making a purchase decision. We will be launching additional Experience Centers across key markets in India in the coming months.

The company has over 80,000 retail stores across India and sells through all Vivo exclusive stores, e-commerce platforms like Flipkart and Amazon, and all the modern retails stores.

 

 

 

 

 

 

 

 

–LAHARI.K.B.