First Build-A-Bear Opens at Toys”R”Us in Bengaluru

Tablez India opens the first Build-A-Bear store in India at Phoenix Marketcity, Whitefield

Bengaluru, 15th February 2019: For more than 21 years, U.S. based personalized experiential toy retail brand Build-A-Bear has been sharing hearts and bear hugs globally, and today, after a long wait, Tablez – the retail arm of LuLu Group International, has launched the first Build-A-Bear store in India, at Toys”R”Us, Phoenix Marketcity in Bengaluru.

Build-A-Bear is a global customized stuffed-animal retail entertainment brand that aims to reach as many as 9 million households in the top 15 cities in India by 2025. Besides standalone stores, shop-in-shop formats of Build-A-Bear would be launched within Toys“R”Us.

On this special occasion, Adeeb Ahamed, MD, Tablez said: “The Build-A-Bear concept is a one-of-a-kind retail experience, and we are thrilled to open the first store in Bengaluru. Build-A-Bear is synonymous with creativity and novelty for children. I am sure that each child that enters our store will cherish their experience and leave with an indelible memory.

“From standalone stores to shop-in-shop formats, Build-A-Bear is ready to reach out to families and kids in India and help loved ones create memories and spend more time together. We plan to open 20 standalone stores of Build-A-Bear across key cities in India over the next 10 years, along with shop-in-shop formats across all our Toys”R”Us stores as well.”

Dorrie Krueger, Build-A-Bear Workshop Chief Strategy Officer, said, “Together with Tablez India, we are excited to open the first Build-A-Bear store in India and continue to expand into this important global market. We look forward to introducing the Build-A-Bear brand and sharing the joy of making a new furry friend with millions of families.”

Build-A-Bear is a global brand that kids love and parents trust for fantastic family experiences. The ‘Choose Me’ wall at every Build-A-Bear store is where the empowerment journey begins as each guest chooses an unstuffed animal to bring to life. Accessories give customers the freedom to customize their creation. The heart ceremony is where one can add special wishes to their friend. During the stuffing process, a heart is placed in the bear along with special wishes, and the guest promises to care for their new furry friend once they are given the birth certificate. This signature ceremony brings each stuffed animal to life in a personal way, further ensuring a greater attachment.

Established in 1997, Build-A-Bear has helped millions find their own meaning in a new furry friend. The brand has nearly 500 stores worldwide and more than 180 million furry friends have been made globally in its 21-year history. Build-A-Bear helps guests mark special occasions, starts friendships, and inspires people to make their own adventures. At Build-A-Bear, one is empowered to feel that anything is possible.

Further, a Build-A-Bear shop-in-shop format will follow in Vega City Mall, Bengaluru; City Centre Mall, Mangalore and Phoenix Marketcity, Pune. Build-A-Bear plans to expand to as many as 65 shop-in-shop format stores and 20 standalone stores in India over the next 10 years.

 

 

 

 

 

–LAHARI.K.B.

AVON unveils a new range of perfect nude matte lipsticks for every skin

Bangalore: February 4th, 2019: AVON, the world’s leading beauty brand, introduces their new launch of perfect nude matte lipsticks which are available for every skin tone. The whole idea of this launch is to mentor and guide their consumers on the concept of nudes. The launch encourages women to grow comfortable and embrace their true self in their skin.

With an aim to create more options based on the needs of consumers who feel left out, AVON is embracing diversity and inclusion through the new range by launching the absolute best nude shades to enhance every skin tone.

Through this launch, AVON is establishing a fact that nude is not only a colour but a trend which is chic and versatile.  The new range of nude lipsticks come in five elegant shades along with a special packaging with NUDE written on the pack to appeal to the eyes of consumers.

‘We are helping the women to figure out what kind of makeup goes well with their skin tone with the new launch. We are driving our consumers to choose various nude shades from this collection and adopt the new international trend of nudes for them to create their own movement of style’ said Swati Jain, Marketing Director AVON India.

The new range is 100% Matte, gives lasting color and an even wear, is lightweight and glides on smoothly on lips. Perfect nude mattes have an array of lipsticks from light skin tone to medium skin tone to deep skin tone.

Range of Perfect Nude Mattes

Shades: Blush, Nude Suede, Lush Cocoa, Café Au Lait and Divine Twig

Price: INR 499

For Light skin tone:

Light shade of pale Pink and rosy hues like Blush, perfectly compliment the fair skin with cool tones. One can try NUDE SUEDE shade for toning down the rosiness

• Blush
• Nude Suede

For medium skin tone:

Warm undertone of skin with a brownish shade go well with beige nudes that carry hints of gold, purple and even salmon color

• Lush Cocoa
• Café Au Lait

Deep skin tone:

Rose brown nude or opaque caramel shade may work wonders for darker tones, depending on the intensity of the skin type.

• Divine Twig

Rose brown nude or opaque caramel shade may work wonders for darker tones, depending on the intensity of the skin type.

 – MAYURI V

Cold Stone Creamery opens in Forum Shantiniketan Mall

Bengaluru, 2^nd, February- 2019: Tablez, the organised retail arm of LuLu Group International, is ringing in the summer season with the opening of a new outlet of Cold Stone Creamery at The Forum Shantiniketan Mall, in Whitefield Bengaluru, today. This is the 6^th store of Cold Stone Creamery in Bengaluru, with expansion plans of adding 6 more outlets in the city by the end of 2019.

Completing 30 years in 2018 and a presence in over 30 countries worldwide, Cold Stone Creamery is a force to reckon within the ice-cream industry. A pioneer in fresh ice-cream with delicious ingredients and unique customer service, Cold Stone Creamery is well known for crafting the freshest and 100% vegetarian ice-cream products.

Speaking on the launch, Mr. Adeeb Ahamed, Managing Director, Tablez said, “Since introducing Cold Stone Creamery three years back, this brand has set itself apart with unique flavors and unmatched experience to become a consumer favorite across India. We are delighted to start this new outlet in Forum Shantiniketan Mall and believe that it will bring ice cream lovers together in an interactive store experience unlike any other.”

Cold Stone Creamery has “Signature Creations” and “Create Your Own” concepts, with over 20 toppings, where the ice-cream is customized for each guest by combining a variety of mix-ins on a frozen granite stone. New flavors of the season are Rose Faluda, Dark Indulgence and Hazelnut Crunch. The chosen flavor-scoops are put on the slab and the mix-ins – which can be of a variety of nuts, chocolates, candies – depending on the choice of the customer, are mixed with the ice cream to create a blended treat. The store also offers signature ice cream cakes, shakes, smoothies and sorbets.

Cold Stone Creamery’s trained crew guide the customers through different aspects of the experience to help them give an ‘Ultimate ice-cream experience’. Crew members are trained in not just serving ice cream, but also break into songs, dance and sometimes juggle the ice-cream to entertain their guests. Cold Stone’s delicate ‘chop-chop-fold-fold’ process ensures quick and gentle mixing to prevent the escape of air from the ice-cream.

About Tablez

Tablez, the organized retail arm of the retailing giant Lulu Group International, has introduced leading global brands in F&B, toys, lifestyle and apparel to India. The company has signed master franchise agreements to bring brands like Springfield, Women’s secret, Toys’R’Us and Babies’R’Us to the country. Tablez also recently signed a strategic cooperation agreement with Chinese lifestyle brand YOYOSO to bring its stores to India. In the F&B space, Tablez holds franchise rights for Cold Stone Creamery and Galito’s in addition to successfully developing two home-grown brands: Bloomsbury’s and Peppermill. Tablez currently operates more than 60 outlets globally and plans to expand to 300 outlets by 2020.

About Cold Stone Creamery

Headquartered in Scottsdale, Arizona, Cold Stone Creamery® is owned by Kahala Brands, one of the fastest growing franchising companies in the world, with a portfolio of 18 quick-service restaurant brands. Cold Stone Creamery® delivers the Ultimate Ice Cream Experience through a community of franchisees who are passionate about ice cream. The secret recipe for smooth and creamy ice cream, that is handcrafted fresh daily in each store, and then customized by combining a variety of mix-ins on a frozen granite stone. Cold Stone Creamery® operates in approximately 1,500 locations in over 27 countries. For more information, visit: http://www.coldstonecreamery.com

 – MAYURI V

Khurshed and Dinesh Presents ‘HAPPINESS EXPRESS’

Bengaluru, 31^st January 2019: Khurshed Batliwala, Author-Faculty, The Art Of Living & Dinesh Ghodke, Author-Faculty – The Art of Living present to the readers ‘Happiness Express’, a book that offers the authors’ recipe for happiness. The book was released in Bengaluru recently, and involves five major ingredients. The overall content is arranged in such a way, where all chapters are quite independent of each other and you could read them in any order.

Everyone wants to be happy, but the time most people spend being truly happy is fleeting – gone like dew drops in the morning sun. Khurshed and Dinesh have spent the greater part of their lives being happy and coaching others to be happy. In Happiness Express, they share the secrets behind their smiles.

This warm and funny book which abounds in personal anecdotes and practical tips for everyday wellbeing will make Happiness a more intergral part of your life than ever before.

Speaking on the occasion Khurshed Batliwala, Author-Faculty, The Art Of Living said “Our first book Ready Study Go helped thousands of students figure out how to study and enjoy the process. We hope what we have written in Happiness Express helps even more people find joy and cheer in their lives”.

Expressing delight on the book launch, Dinesh Ghodke, Author-Faculty, The Art Of Living said Everybody loves to sleep and food. But most don’t know much about the process. By the time a person retires, he has slept for a total of 22 years, but they don’t know what happened in those 22 years. So, we wanted to show how you can make this a restful time“.

Highlights of the Book:

Sleep – The right amount and type of sleep will make you younger, healthier and smarter.

Meditate – Could the fastest way to happiness could be simply closing your eyes?

Food – A healthy gut results in a happier you.

Exercise – We were meant to move. Sitting is the new smoking!

Learning Techniques – Give the innate curiosity you had as a child a second chance. Rediscover the thrill of learning something new.

Improving Memory – How do we remember stuff? Revealing ways to strengthen memory.

Publishers:  Westland

 – MAYURI V