TTK Prestige progresses with strategic investment and business collaboration deal with Ultrafresh Modular solutions.

TTK Prestige acquired a strategic stake of over 40 percent in the equity of Ultrafresh
• Ties in with TTK Prestige’s overall goal of becoming a total kitchen solutions brand
• Entry into the INR 9500 crores modular kitchen space is a natural extension for TTK Prestige
• TTK Prestige is now a unique player equipped to offer kitchen appliances and modular kitchens all under one roof
• Ultrafresh launches 2700 sq.ft. experience centre under the brand ‘Ultrafresh powered by Prestige’ in Bengaluru

Bengaluru, 27th June 2022: TTK Prestige, India’s leading kitchen appliances company, today announced the progress on a strategic investment and business collaboration deal with Ultrafresh, an end-to-end modular kitchen solutions provider. TTK Prestige has acquired a strategic stake of over 40 percent in the equity of Ultrafresh to forge a business collaboration between the two companies.The initiative ties-in with TTK Prestige’s overall goal of becoming

a total kitchen solutions brand.
At a press conference held in Bengaluru, the company revealed that the business is well on its way to achieving double-digit growth, having made in-roads through innovative products in multiple categories such as cookers, cookware, gas stoves and appliances.
As a leader in the kitchen appliances space, making an entry into the INR 9500 crores modular kitchen industry is a natural extension for TTK Prestige as a brand. This is a significant move, as it makes TTK Prestige a unique player equipped to offer kitchen appliances and modular kitchens all under one roof. It is estimated that the Indian modular kitchen market will grow at a CAGR of 20 per cent during 2021-2026 and will hit INR 23000 crores in the next 5 Years
As part of the business collaboration, Ultrafresh Modular Solutions has opened their first experience centre in Koramangala, Bengaluru. With multiple designs of kitchens on display at the 2700 sq feet store, customers can get a first-hand glimpse and choose from the vast array of modular kitchens to suit their unique requirements. Ultrafresh pioneered steel kitchens in India and screwless cabinets. Currently, the brand has 120 studios and they have manufactured 5000 kitchens across the country.

Mr. T T Jagannathan, Chairman of TTK Prestige said: “As a business, we are proud of the solid all-round performance that TTK Prestige has delivered. We are committed to growing our presence in the kitchen space. This means that we are always thinking outside the box and are pleased to go the extra mile to add value to the lives of our customers. Interestingly enough, we have seen strong demand for innovative and premium products. This is aligned with our commitment to innovation as a business and our desire to provide home cooks with products that elevate their cooking experience.’’
Mr. Chandru Kalro, Managing Director, TTK Prestige said: ‘’It is said that when two powerful and driven brands come together, they create a formidable force. That is precisely what we have done with this partnership. This initiative is reflective of our long-term vision of owning the entire kitchen space. For over six decades, our valued customers have come to rely on us as their kitchen appliances brand of choice. Today, we are pleased to go above and beyond by being a one-stop shop for all things related to the kitchen. We are committed to taking Indian kitchens on a journey of transformation, though our total kitchen solutions offerings.’’
Mr. Dhruv Trigunayat, Chief Executive Officer, Ultrafresh Modular Solutions Limited said: “We are very honoured to join hands with an esteemed organization like TTK Prestige. Ultrafresh from the very beginning has come to the market with the ambitious vision of becoming the No. 1 modular kitchen brand in India, and this ambition could not have found a better partner than TTK Prestige. With obvious business synergy at product, channel, and infrastructure level, and mentorship from the team that has sustained market leadership for decades, together as Ultrafresh powered by Prestige, we are best placed in the industry to make the kitchen space our own. We are filled with energy and enthusiasm, and hope that both organizations derive the most value from the partnership.”
About TTK Prestige (www.ttkprestige.com)
TTK Prestige Limited is part of TTK Group. Over the past six decades TTK Prestige has emerged into
India’s largest kitchen Appliances Company catering to the needs of home makers in the country.
Every Prestige product is built on the pillars of safety, innovation and trust, making the brand the
first choice in millions of homes. In April 2016, TTK Prestige launched ‘Prestige Clean Home’, a range
of innovative home cleaning solutions.
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SUNIL.Y.B

JOYALUKKAS REOPENS 4 NEWLY REFURBISHED SHOWROOMS IN BENGALURU.

Bengaluru, India, June 2022: World’s favourite jewellery showroom, Joyalukkas, is re-opening 4 newly renovated showrooms in the Garden City of Bangalore. The newly refurbished showrooms in Jayanagar, Malleshwaram, Marathahalli, and M.G. Road have been reimagined to enhance the shopping experience for all jewellery lovers living in these areas and beyond. 

The grand re-launch ceremonies for the showrooms will be held from 16th to 19th June at 5:00 pm with one branch being inaugurated each day. The schedule of the inaugurations is as follows – Jayanagar – 16th June, Malleshwaram – 17th June, Marathahalli – 18th June, and MG Road – 19th June. 

Top design consultancies from around the world have worked with the Joyalukkas team to
re-designed the showrooms with the objective to create a more premium and contemporary touch. To welcome the customers and keep their convenience in mind, the shopping space has been increased and ample parking space has been created for shoppers’ convenience. Jewellery lovers can visit the showroom and get a first-hand feel of the best-in-class jewellery shopping experience and check out the latest range of traditional, and contemporary jewellery as well as other intricately designed collections. 

To celebrate the refreshed beginning of the four showrooms, Joyalukkas is rewarding its customers with an exclusive limited period offer. Customers will be gifted with a free 200mg gold coin on the purchase of diamond, uncut and precious jewellery worth Rs.50,000 and above. The many choices of jewellery collections at Joyalukkas are intricately crafted by master craftsmen and can be a great addition to your jewellery box. The offer will be valid across all 4 re-launched showrooms for a limited period I.e. 16th to 19th June only. 

Joyalukkas Jewellery is one of the largest and fastest-growing retail jewellery chains in India. Joyalukkas has a very strong presence in Southern India and has recently started the renovation of its various showrooms gradation across the 5 states to offer a consistent, modern and world-class shopping experience in jewellery shopping.

Y.B.SUNIL.