Legrand India announces its first “voice controlled experiential centre”- Innoval in India’s Tech City, Bangalore

Bangalore, January 30^th,2019: Legrand India, a global leader in electrical and digital building infrastructure inaugurated their first voice enabled “state-of-the-art experience centre” Innoval in the tech city Bangalore today. Innoval will host Legrand Group India’s company products – Legrand, Numeric & Valrack. Globally Innoval’s are present at France, Greece, Chile, Brazil, Colombia, Dubai, and made its first-time entry in the Asia Pacific region with its launch in Mumbai, India followed by its successful launch in Ahmedabad, Lucknow. The company is now all set to amaze the Bangalore market with its voice enabled experiential centre launch today. This is the first such showroom in India to be fully automated and voice controlled.

Innoval is Legrand’s global brand of product showcases. The name Innoval reflects Legrand’s brand value of developing ranges of innovative products (Valley of Innovation). The narrative at Innoval is based on the concept of ‘Source to End Usage’, where the products are arranged in relation to each other and according to where they fall on the energy and data distribution grid.  The IoT enabled product offerings across multiple categories include–  IOT switches, Wireless Speakers, Assisted Living, Customised Hospitality Solutions, IOT based Energy Monitoring, Data Centre Monitoring System, Intelligent PDUs etc. The products are compatible with popular third-party voice-controlled devices available in market like Google Home and Alexa along with their own mobile applications and touch panels.

Keeping in mind the vastly different profiles of visitors, the products are arranged as per the business verticals, namely – Home Automation, User Interface, Energy Distribution, Structured Cabling, UPS and Cable Management. The design approach is based on the concept of Designeering. It has all the technicalities of engineering, but put forth in an intuitive and easy to understand communication system. With the interactive product displays, fully automated experience, educational infographics and clean minimal visual language, Innoval has been designed to provide its visitors with a hands on experience that can help them make an informed choice.

Innoval is also built from the perspective of providing training for all players in the electrical trade, from investors to installers. Legrand has been known industry wise for its innovation, value adds to solutions, and in helping these professionals adapt to a constantly changing business. The purpose of Innoval, is to support all of these partners (investors, system integrator, architects, panel builder, end customer etc.) by helping them to acquire new skills in order to better understand the market. Innoval also seeks to engage with direct consumers wanting to experience the brand before making a purchase decision. With the new generation becoming decision makers, the demand for products with innovation, technology has increased, and Legrand wants to tap this growing user base.

Mr. Jean Charles Thuard, CEO & Managing Director, Legrand India said, ‘The breadth of Legrand’s offer has diversified over the last 20 years in India. It has developed product solution for various industries and its user (investors, system integrator, architects, panel builder, end customer etc.) To speak to these new aged customers and to consolidate its credibility with regards to the new offers and expertise, Legrand has updated its approach for its customers”. He further added, “Today with the launch of first voice enabled experiential centre- Innoval, Legrand wants to provide an experience that is unique to the brand. Legrand aggressively sees voice technology taking center space in our lives and in all the devices that we use. Legrand recent launch of IP based Door Phone Classe300 allows you to access/control your home from any location in the world by means of voice. We will be increasingly launching such solutions going forward. Today with the launch in Bangalore we plan to reach out to our customers and business partners in Bangalore. Customers are evolving and becoming more involved towards the product they are buying. This is a great way to establish dialogues with these new-age modern customers and to showcase new offers. Innoval allows Legrand to be more than just a supplier, rather to act as a genuine partner, creating close ties with the electrical and digital trade as a whole.” 

Mr. Sameer Saxena, Director- Marketing, Legrand India said, “Legrand has a vast offering of electrical and digital infrastructure products across several business verticals; many of which highly technical to understand. The idea behind Innoval was to break this down for the customer, by curating the products within a framework of an experiential and interactive narrative that is simpler to comprehend. It was first time in India that any B2B brand is taking step towards B2B experience zone for their customer (in highly technical segment). The same could have been possible due to innovative and creative thought process of worlds and countries leading electrical giant – Legrand.”

Legrand is world’s leading electrical and digital building solution provider company with global turnover of 5.5 billion Euros. The company enjoys leadership in premium wiring devices as well as MCB in the Indian market. Its products are widely used in residential, commercial, industrial and hospitality industry.  Legrand India takes a further leap with its Smart connected Home offerings. Through its entry in the IoT space its takes a further leap from the brand in its Smart Connected Homes offering, this is the first IOT product in India, with many more to come in future. 

 – MAYURI V

Legrand India announces its first “voice controlled experiential centre”- Innoval in India’s Tech City, Bangalore

Bangalore,28 January,2019: –The Attakkalari Interim Festival held between 1 – 10 February in Bengaluru promises to be an important festival for the contemporary dance and movement arts in India and South Asia.

Keeping with Attakkalari’s tradition of spreading the reach of contemporary movement arts and providing a platform for cutting edge innovative practices across the globe, the Attakkalari Interim Festival 2019 presents a multitude of international performances and transdisciplinary partnership projects at Rangashankara Theatre and Attakkalari Studios in Bengaluru from 1 to 10 February 2019. This festival marks the launch of a new phase for Attakkalari and its strategic initiatives in dance. With the contemporary dance community growing steadily in India, the festival focuses on creating opportunities and strengthening international collaborations to prototype and produce thought-provoking original new works. The festival will witness ground-breaking performances and collaborative projects from Germany, Italy, Switzerland, Canada, Spain, Britain, France and Korea.

The festival opens with SITUATION WITH DOPPELGÄNGER, a performance by Julian Warner & Oliver Zahn from Germany, the Focus Country for the Attakkalari Interim Festival 2019. While Situation with Doppelgängerdeals with the appropriation of “black” and other forms of minority dances in pop culture, Andrea Peña and Company from Canada looks at resilience as the capacity of a strained body to recover after deformation. Switzerland’s Cocoon Dance explores rhythm and speed as the only driving force for a unified movement and the Daniel Abreu Company (Spain) investigates the concept of construction and destruction. The exciting line-up of performances at the festival has something for everyone!

The festival highlights the launch of the much-awaited Incubation Centre for the Arts and Media (ICAM), providing opportunities for artists to engage in transdisciplinary exploration involving dance, performing arts and digital media. Leveraging the fast-evolving ecology of creative entrepreneurship of Bangalore and the presence of increasing number of arts practitioners from diverse backgrounds in the city, ICAM will help to forge creative collaborations and partnerships among artists and organizations. Working with Attakkalari’s national and international partners, ICAM strives to bring artists and resources under a collective umbrella to offer a safe, supportive and encouraging space to engage in creative

experimentation leading to prototyping, production and performance of new and original performance works. The works thus created will be considered for dissemination through Attakalari’s Mobile Theatre initiative to tier two cities in India as well as internationally through our partners and their networks. In this first edition of the ICAM Residency, six Indian dance artists will be collaborating with a Canadian and two Italian dance companies to prototype for their possible further partnerships, while two Korean dance artists will continue with their creative project and engage with local dancers through workshops and masterclasses.

 The ten-day festival will include open studio presentations, workshops and masterclasses by renowned international choreographers and teachers that will help the wider public engage with the festival and also get a sneak peek into the range of activities lined up for the year.Essence International, an initiative for practicing artists with at least two years of experience, invites

applications from across the globe for an advanced training as well as mentorship by experts in contemporary dance and other movement arts. Essence International workshops will be held during the festival, by artists of global repute in different strands of contemporary dance, physical theatre and performance making.

The Attakkalari Interim Festival offers different genres of memorable performances, workshops, masterclasses, meet the artist sessions and multiple models of transdisciplinary explorations. As the cutting edge works from the global contemporary dance come to Bengaluru, we request you to help us spread the word and reach out to people who are interested in the arts and to be part of a healthier society.

Attakkalari continues to be the lead organization working in the field of contemporary dance and movement arts in India today and has an impeccable track record of delivering high quality projects. With Education at the core of all its initiatives, Attakkalari’s carefully crafted, two-year Diploma in Movement Arts and Mixed Media is going strong and is designed to empower young dancers with the requisite skills to work both in the performative and educational contexts, in India and internationally. Sankshipta, our three months executive certification course in contemporary dance and allied disciplines is structured specifically to suit the needs of working professionals and full time students. To make Movement Arts more accessible, Attakkalari has launched the Bengaluru Youth Dance Project with customised innovative short courses in different styles of dance, martial art, yoga, fitness and theatre for aspiring youngsters between 5 and 30 years of age, culminating in a public performance aided by state of the art stage technologies. Attakkalari’s Mobile Academy runs regular courses in IIT (Hyderabad), National School of Drama, Srishti School of Art and Design and many schools in Bengaluru.The Summer Programme  gives an excellent opportunity for young children and adults from all over India to explore dance, movement and theatre as a way of expression and forge new friendships and broaden their horizons.

You can get the full brochure of the festival by clicking HERE.

Visit www.attakkalari.org and Facebook.com/attakkalari for updates.

For more details and images: Email:  hr@attakkaalari.org/

WhatsApp: 9663590692

 – MAYURI V

Travel Tours’ Annual ‘48-Hour Holiday Sale’

Bangalore, 28^th January 2019 : Travel Tours, the flagship leisure-travel brand of FCTG Australia in India, announced their annual ‘Unbeatable 48-Hour Holiday Sale’. The much-awaited yearly sale offers a perfect opportunity to Indian travellers to pre-plan their summer holidays by booking not just unexplored but also popular domestic and international destinations at unbeatable prices.

With a plethora of experiences to select from, the 48-Hour Sale offers on the spot cash discounts, free attractions and complimentary upgrades, child travel free (on select domestic packages), and a lot more! Travellers can avail deals on exciting travel packages curated for both domestic and international travel destinations such as Ladakh, Himachal Pradesh, Andaman Islands, Singapore, US, Australia, Europe, South Africa and many more. 

Discounts of up to INR 35,000 are available only on the sale period of 48 hours. Itineraries with standard and luxury hotel options are available to suit the needs of every type of traveler. 

The 48-Hour Sale will be held on February 2^nd, 2019 and February 3^rd, 2019 (Saturday & Sunday) at The Lalit Ashok Hotel’s Banquet Hall, Bangalore.

The travel packages on sale will be valid until Summer of 2019.

Dates: 2nd – 3rd Feb 2019

• Location: The Lalit Ashok Hotel’s Banquet Hall, Bangalore
• Time: 10.00 AM to 7.00 PM

Handpicked by ‘Travel Tours’ Travel Experts, travellers will find everything from latest promotions to the hottest package deals, limited period offers and upgrades.

 – MAYURI V

 

Oxfam flags off 8th edition of Bengaluru Trailwalker

Bengaluru, 28^th January 2019: Oxfam India, the fully independent Indian organization focused on fighting inequality and discrimination, concluded the 8^th edition of its Bengaluru Trailwalker in Tharabanahalli, Karnataka, held from January 18^th– 20^th 2019. With a crucial message of ‘Walk for Equality’, Trailwalker builds team spirit and also raises funds to support campaigns which help create an equitable world.

The 100Km and 50km trail started from the edge of a beautiful valley of Nandi Hills near the ancient Bhoga Nandeeshwara Temple and ended at Olde Bangalore resort, Tharabanahalli.

This year, 937 people participated in the Trailwalker by forming the teams of four. This included a total of 12 all women’s teams that walked for equality. The event also saw more female volunteers than males, women staff managing checkpoints at nights, and night trail marshalling by women biker marshals.

Giving team building a compete relook; Oxfam Trailwalker helps explore newer vistas for people to overcome their odds and find meaningful change in their lives. Oxfam Trailwalker has integrated crucial elements of development in the society i.e. bonhomie and equality, to bring sustainable change in the society.

Fastest Teams Details:

• Team Walking Froggies completed the 100-km trail in 17:36:36 hours
• Team Ozone Wonderwalkers completed the 50-km trail in 11:02:15 hours.

This also marked the first time in Oxfam Trailwalker India history, that an all-women’s team finished the fastest.

 Mr. Amitabh Behar, CEO, Oxfam India said;

“This year, we concluded the 8^th edition of Bengaluru Trailwalker, with more enthusiasm and support from the corporates and individuals. This year 235 numbers of team came together to represent and fight for the societal issues like gender inequality, diversity, and other issues of concern. While the feeling of running with your team, may help one reminisce lots of fond memories, Trailwalker brings you closer to the issues faced by the poor and underprivileged in the society.”

We, at Oxfam India, are committed to campaign for the real and pressing issues in the society, along with our helping hands in this journey. He added.

Fastest team quote:

Emma Nu, Team Walking Froggies

“We thank everyone, especially the Oxfam Trailwalker India team and the awesome volunteers. At every checkpoint, we received a wonderful welcome that helped us stay motivated to achieve our 100km goal. I’m very proud of my team as this was our first time at the event. We were very happy to walk and raise funds to reduce inequality in India. All the walkers, here, are champions.”

 – MAYURI V

The wait is over! Tata Motors launches its much-awaited SUV – Harrier

Key Highlights:

· Stunning IMPACT 2.0 design language

· Future ready connectivity and infotainment

· Top of the line uncompromised safety features

· Born out of the legendary pedigree of the JLR’s D8 Platform

· Class leading performance & driveability

January 24, 2019: Tata Motors today launched its much-awaited SUV, the Harrier, which has impressed one and all ever since its concept H5X was first showcased at the Auto Expo2018. Harrier will be on sale across Tata Motors authorized sales outlets in India at a starting price of INR. 12.69 Lakhs, ex-showroom Bengaluru, starting today.

The Harrier is truly a global SUV, offering a perfect combination of design and excellence. This thoroughbred SUV, engineered on Optimal Modular Efficient Global Advanced (OMEGA) Architecture promises to offer exemplary driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.

promises to offer exemplary driving dynamics on varied terrains. The Harrier is the first vehicle to sport the IMPACT Design 2.0 design language of Tata Motors, which will appeal to customers with its stunning exteriors and luxurious interiors.

According to Mr. Rajendra Petkar – Chief Technology Officer, Tata Motors, “We are elated to launch the Tata Harrier today. With the revolutionary OMEGA architecture, the Harrier is engineered to navigate through the toughest of terrains and temperatures, bringing dynamism, strength and reliability to every drive. The vehicle offers robust built quality, reliability, refined in cabin experience, safety and exemplary driving dynamics in urban and rough road environments. With its launch, we hope to capture the imagination of the Indian market, delivering extraordinary design, future – ready connectivity and infotainment.

According to Mr. Vivek Srivatsa, Head, Marketing, Passenger Vehicle Business Unit, Tata Motors –“Tata Motors is back with yet another winner on our hands – our much awaited vehicle – the Tata Harrier. Marking our entry into the premium mid-size SUV segment, the Harrier will be the flagship 5 Seater SUV from the Company. Being the first product built on the OMEGA ARC, which is derived from Land Rover’s legendary D8 Platform, the Harrier is a testament of our continued efforts to deliver aspirational products. I am elated to launch this stylish new vehicle which will surely make Tata Motors PVBU’s position even stronger in the Indian automobile industry.

Tata Motors promises to offer its customers a very premium ownership experience with the Harrier. Ever since the bookings opened in October, the Company has witnessed many customers booking the vehicle with a desire to own this SUV immediately after the launch. Acknowledging the trust and confidence that customers have shown in the product, all customers who have booked the vehicle prior to launch will get a limited edition collector’s item- a scale model of the Harrier, at the time of the vehicle delivery.

The SOUL program, an exclusive community of Tata SUV owners has been strengthened with the launch of Harrier. Customers will be able to embark on iconic drives to unexplored destinations across India and international locations. To make their ownership journey more rewarding, the company has launched a rewards program with which customers can accumulate SOUL points & redeem them for exciting gifts & souvenirs as they drive along in their Harrier.

Stunning IMPACT Design 2.0

A contemporary expression of Tata Motors new Impact Design 2.0 language grabs the attention of the viewer. The strong proportions and expressive surfaces provides a true SUV stance, incredible road presence and a sense of dynamism. With contemporary SUV design proportions, the Harrier flaunts a floating roof with bold chrome finisher, flared wheel arches, dual function LED DRLs accentuating its overall bold presence.

The interior design is clean, clutter free and offers a blend of a great balance of style and practicality. The use of high quality materials and colour combinations enhances the experience, lending a premium and luxurious feel to the interiors.

Harrier will be available in four variants – XE, XM, XT, XZ and five exciting colour options – Calisto Copper, Thermisto Gold, Ariel Silver, Telesto Grey & Orcus White.

Legendary Pedigree

The Harrier is built on the new-generation Optimal Modular Efficient Global Advanced Architecture (), developed in collaboration with Jaguar Land Rover. Derived from Land Rover’s legendary D8 Platform, and optimised for Indian conditions with over 2.2 million kms of testing on torturous terrains, this architecture offers exemplary driving dynamics, absolute safety and a refined in-cabin experience. The Harrier will be built on a 90% automated BIW and new assembly line, in Pune to ensure robust build quality.

Top of the line uncompromised safety features

The Harrier is packed with top-of-the-line safety features that lends greater confidence behind the wheel. An Advanced Electronic Stability Program (ESP) with 14 added functionalities ensures stability in difficult driving conditions. 6 Airbags (Driver, Co-Driver, Side Seat and Curtain Airbags) and Child Seat ISOFIX Anchor Points ensure uncompromising protection on every ride.

Engineered for performance

The Harrier is powered by the cutting-edge Kryotec 2.0 Diesel engine, which provides an optimal balance between power and fuel economy. It is seamlessly mated to a 6-speed Manual Transmission. The Kryotec engine delivers 140 PS power and 350 Nm of torque with an Advanced Electronically Controlled Variable Geometry Turbocharger (eVGT) for excellent low-end torque and linear power delivery with low carbon footprint.

The Multi-drive Mode 2.0 – the Engine Drive Modes (Eco, City, Sport) married to the ESP Terrain Response Modes (Normal, Rough, Wet) – ensures effortless handling over every kind of terrain with a steering tuned for excellent driving dynamics.

The front and rear suspensions on the Harrier are specially tuned for Indian conditions delivering a refined ride with great handling. The front suspension and hydra bush have been carried over from the D8 Platform while the rear twist blade suspension has been specially designed by Lotus Engineering UK.

Future-ready Connectivity and Infotainment

Staying true to the Tata Motors DNA, the Harrier takes the in-car experience to the next level with segment-leading features. A Floating Island Touchscreen Infotainment System with 8.8” High Resolution Display offers amazing in-car connectivity and infotainment though Android Auto & Apple Car Play*, the ConnectNext App Suite (DriveNext, Tata Smart Remote, Tata Smart Manual), Video & Image Playback, Voice Recognition & SMS Readout, Voice Alerts, and a lot more. A 320W RMS JBL Audio System with 9 speakers (4 Speakers + 4 Tweeters + 1 Subwoofer) creates an acoustically-tuned audio experience. Harrier features seamless mirroring of media, phone and navigation information between the infotainment and 7” Coloured TFT Display Instrument Cluster.

To trace the journey of the ‘Tata Harrier’ from the H5X concept to the commercial launch, visithttps://harrier.tatamotors.com or follow ‘Tata Harrier’ on Instagram: @Tataharrier, as well as Tata Motors Facebook and Twitter handles @TataMotorsGroup and @TataMotors.

-K R BALAJI

India’s First Women Political Party unveiled in Mumbai; Urges 50% reservation quota for females in LokSabha 2019

21st January 2019, Mumbai:  Headed by a doctor and social activist, Dr SwethaShetty, launches the first-ever political party dedicated for women which aims at get 50% reservation for women candidates in upcoming Lok Sabha elections.

Named National Women’s Party (NWP), a party of mothers, is a historic step in mission to guarantee equal representation in the Parliament. The ideology behind formation of this party is to remove gender disparity in politics and thus creating equal importance for females in the patriarchal society. 

“The battle to get a reservation in the parliament has been for over twenty years now. The grueling fact is that we live in a society where most of the political decisions are governed by the males and not having an equal say in the parliament just narrows the possibility of empowering women. With this party’s initiative, we aim to create an environment for full development of women which enables them to realize their full potential and help in achievement of goals of empowerment,” Shetty said.

Talking about future plans, NWP soon plans to launch a mobile app called MahilaRakshak (Safety App) which aims at giving women assistance in times of emergency. The app requires its user to, when in danger, shake the phone or say ‘HELP’ multiple times which in turn sends SMS alert to 3 friends and relatives.

 “Women’s safety is of utmost importance considering the rise in cases of crimes in the recent times. Through these initiatives, I strongly wish that every girl should be able to live wholesome life and step out of home without any danger,” she added.

NWP also plans to open Youth Parliament (political schools for women) in every state which provides practical and academic training that encourages them to become involved in the political process.

– MAYURI V

Anand Diagnostic Laboratory – A Neuberg Associate and Neuberg Anand Reference Laboratory organizes Blood Donation and Stem cell donor registration drive jointly with TTK Blood Bank and Bangalore Medical Services Trust

Bangalore, 19^th January 2019:Anand Diagnostic Laboratory – A Neuberg Associate one of India’s oldest and leading, stand-alone diagnostic services company and Neuberg Anand Reference Laboratory, recently conducted Blood Donation and Stem Cell Donor Registration drive in association with TTK Blood Bank and Bangalore Medical Services Trust at its main facility located in Anand Tower, Shivajinagar Bangalore. The aim of this drive was to contribute to the build-up of bloodstock and to create awareness on the importance of donating blood and stem cells.

The donation and registration process was managed by dedicated team from Anand lab jointly with TTK Blood Bank and Bangalore Medical Services Trust. More than 105 people volunteered for blood donation and 26 stem cell donor registration were done at the centre. Apart from the employees of Anand lab general public also contributed to help those  who are in need of blood transfusions. The Blood donation drive is being conducted by Anand recentlyin Bangalore.

Speaking on the occasion Dr. Sujay Prasad, Technical Director, Anand Diagnostic Laboratory  and Neuberg Anand Reference  Laboratory said  “Both organizations are delighted to conduct this blood donation and stem cell donor registration drive jointly with TTK Blood Bank and Bangalore Medical Services Trust to generate awareness among the people. Only during emergency people think of donating the blood, but the need for blood is constant. Our commitment to this initiative is well received by the people. It is encouraging to see many people from different walks of life donating blood and registering themselves as potential stem cell donors to patients requiring life-changing treatments. As more people join the stem cell registry, the chances a patient will find a lifesaving match increase”.

– MAYURI V

Legrand India flags off their Road Show ‘Legrand Power-Energy Positive’ in Bangalore

Bangalore, 18^th January, 2019: Legrand India, a global leader in electrical and digital building infrastructure flagged off their campaign – Legrand Power Energy +ve with the AdvantageYou tour. As a part of this campaign, Legrand is showcasing their entire range of energy effective solution starting from XL3 panel, Bus Bar, ACB, MCCB, Capacitors, MCBs, Modular devices, Industrial sockets and Green transformers. A total of four vans with Legrand’s Energy Efficient products are covering close to 60 cities, 130 locations and over 20,000 kms over the span of three months.

Date	Day	Location
18-01-2019	Friday	Vijaya Nagar
19-01-2019	Saturday	Mysore Road- Nice Road
21-01-2019	Monday	Peenya Industrial Estate
22-01-2019	Tuesday	Kanakpura Raod- Yelchanahalli
23-01-2019	Wednesday	Magadi Road- Nice Road
24-01-2019	Thursday	Jalahallai Cross- MES
25-01-2019	Friday	Marathahalli- Brittania Ascendas
26-01-2019	Saturday	Indra Nagar – Bagmane
28-01-2019	Monday	JP Nagar 3rd Phase

In Bangalore, the van with the entire range of Legrand’s energy effective solution will be travelling and visiting Adugodi, Banergutta Road, Bellandur, BIllekahalli, Bommansandra, Elecronic City, Frazer Town, Hebbal, Indira Nagar, Kanakpura Road, Koramangla, Machohalli, Magadi Road, Peenya, Sudhamanagar, Yeshwantpur locations in the city. 

Karnataka is a key geography for the company and through this tour the company intends to increase their presence and visibility in the coming months across the states. Increasing penetration in the retail space is also one of the key objectives for Legrand this year.

The company has firmed up plans to acquire a bigger market share in the growing energy efficiency product category and wants to create awareness and active engagement amongst consultants and contractors on the range of products available with the company. The presence of these vans across cities will facilitate a deeper engagement with the customer, retail network, electricians. The company also wished to express its gratitude for the work done by these consultants and contractors.

Legrand is an active player in the Indian electrical market and their products have been used across industrial and residential clients with the idea of conserving energy. To reduce energy footprints and to improve living conditions and convenience, there is a need to develop solutions that optimise energy efficiency. Reduction of energy consumptions in building is the major factor in the fight against climate change. Government initiatives like Standards and Labelling by the Bureau of Energy Efficiency (BEE) intended to reduce the energy consumption of appliance without diminishing the services it provides to consumers.

Mr. Sameer Saxena, Director, Marketing(Group), Legrand India said, “The Energy Conservation Building Code (ECBC) 2007, National Mission for Enhanced Energy Efficiency (NMEEE) was developed by Government of India. The aim was to set minimum energy standards for new commercial buildings and to strengthen the market for energy efficiency by creating conducive regulatory and policy regime respectively. Legrand has vast product offerings in the electrical and digital infrastructure, across several business verticals; many of which highly technical. Being a market leader, the company has double responsibility to ensure that consumers use products that are environment friendly and conserve electricity. We hope this initiative will increase our connection with our stakeholders and will create learning on the need and availability of new age energy efficient solutions.”

Legrand India also plans to launch Green Transformers early next year. These Green Transformers will bring down the energy costs across various load conditions. An energy efficient transformer is very important because even at no or less loads, a transformer still consumes power to energise the windings. Focus on green transformers is increasing for the past 3 years due to ECBC code from the Ministry of Power, all green buildings and projects will eventually have to start conforming to this. Legrand wants to actively tap this space and we have an excellent product line to cater to this.

Legrand is world’s leading electrical and digital building solution provider company. Legrand enjoys leadership in premium wiring devices as well as MCB in Indian market. Its product is widely used across residential, commercial, industrial and hospitality industry. Legrand India product range also includes Energy Management Solutions(EMS) as a tool to calculate the energy losses and provides quality solutions to minimize losses. Legrand EMS helps to remotely monitor and audit the energy consumption and take corrective measures to improve energy efficiency.

– MAYURI V

Vakrangee Limited launches 3,300+ NextGen Vakrangee Kendras across India

Bengaluru, January 16, 2019: Vakrangee Limited has launched 3,300+ NextgenVakrangeeKendras across Pan India today, 14^th January 2019.  After successful launch in the Mumbai Metropolitan Region (MMR) & National Capital Region (NCR), the company has now rolled outthese outlets on Pan India basis. These NextgenVakrangeeKendras offer a comprehensive range of products and services across banking, insurance, ATM, assisted e-Commerce, e-Governance, Financial services and Logistics.

These Nextgenoutlets are spread across 20 states, 340+ districts and 2,000+ postal codes of the country, out of which more than 70% outlets are from Tier 5 and Tier 6 cities. Overall in the Pilot phase, the company plans to have 4,000+ NextgenVakrangee Kendra stores.

Since 2011, the VakrangeeKendrashave evolved from being a non-exclusive store with a single line of service to NextgenVakrangeeKendras. These Nextgen outlets are based on an exclusive digital convenience store model providing access to multi line of services spread across Banking, ATM, Insurance, Financial services, e-Commerce, e-Governance and Logistics. The NextgenKendras boast of a modern and standardized format with a uniform look and feel in all the outlets aimed towards building consistent service levels and uniform consumer experience.

He further added, “We have initiated the process of up-gradation of the rest of the stores and we plan to upgrade these entire stores by CY2019. We are aspiring to be the most trustworthy physical as well as online convenience store across India, positively moving towards Vakrangee Kendra’s new brand philosophy of ‘AB PooriDuniyaPados Mein’.”

– MAYURI V

SANIA MIRZA- REITERATES KESH KING AS AN EFFECTIVE SOLUTION – THIS TIME FOR POST-PREGNANCY HAIR FALL

Bangalore, 16^th Jan 2019: Kesh King, the No.1 ayurvedic hair care solution range of India, will roll out a new television commercial with ace tennis player- Sania Mirza, who has been associated with the brand since 2015. This is Sania’s first ad shoot post childbirth.

The new television commercial of Kesh King will feature Sania discussing how her decision to fall back on Kesh King to seek solution to her hair fall problem after giving birth was the best choice she has made.

“Motherhood has truly been a blessing for me. But I experienced hair fall combined with dry, lifeless hair after the birth of my child. I then came to know that this is a common and persistent post – pregnancy problem that exists among women and I wish to sensitize them of the best solution available in the market. Kesh King has stayed true to its claims and my hair fall has reduced remarkably. It is nothing short of a miracle!” said Sania Mirza, eminent tennis player and brand ambassador of Kesh King.

Commenting on the association, Ms. Priti A. Sureka, Director, Emami Limited, said, “Kesh King is a trusted natural haircare solution. It has always been a reliable brand for its consumers over the years. We understand that post childbirth most women go through both physical (hormonal) and mental changes that are unique to each woman.  Hair fall is a major manifestation of that physiological upheaval causing a lot of mental distress to the new mother. Sania’s endorsement of Kesh King relieving her from her post – pregnancy hair fall is a big boost for the brand and vindicates our claim to be the ultimate solution to hair care woes. We are very happy to see Sania in her new role as a mother and wish both the mother and the child a very healthy and prosperous future.”

Kesh King Ayurvedic Oil and Shampoo have recently been revamped by stronger and advanced ayurvedic formula consisting of 21 rare herbs which will provide the very best of ayurvedic care to one’s hair. While the new and stronger formulation of Kesh King Ayurvedic Oil comes with a 2X superior claim of alleviating hair fall along with assisting in new hair growth, the enriched constituents of Aloevera and 21 Ayurvedic herbs of Kesh King Anti-Hairfall Shampoo promises not only to minimise one’s hair fall but also to give one’s hair an enhanced silkier, shinier and smoother texture in comparison to other available brands in the category.

The Kesh King brand portfolio includes ayurvedic medicinal oil, shampoo, conditioner and ayurvedic capsules.

– MAYURI V